Group Manager, Brand and Reputation

Major accountabilities:

• Build a above TA corporate brand and reputation enhancement strategy and execute to protect and improve Novartis’s perception amongst the stakeholders and public.
• Conduct corporate reputation and competitor benchmarking surveys to grasp the current situation and analyse area to enhance and focus on to raise our corporate reputation. 
• Own, develop and oversight corporate, above brand, integrated, end-to-end corporate narrative and storytelling strategy for external and internal audience, including website and social media amplification plans.
• Build corporate brand policies aligned with the global brand policy and ensure consistency of Novartis brand conversation within the market.
• Build high-level corporate messaging around key corporate focus and business narrative pillars.
• Set up data generation, analyses to build outputs based on key audience and landscape insights and analysis.
• Work collaboratively with corporate communication colleagues to provide brand aligned talking points, media support and media and presentation training/preparation for key spokespeople.
• Create localised creative materials so our corporate materials reflect and deliver Novartis brand appropriately.
• Create media strategy and exposure plan to enhance Novartis Japan reputation with in and above the pharma industry
• Utilize analytics and insights to inform strategy and report outcomes.
• Stay ahead of curve on corporate storytelling trends and industry foresight; advise senior leaders on reputational advantages and business drivers.
• Monitor and evaluate performance to achieve and maintain best-in-class outcomes, while being fully compliant. Effectively manage budget and maximize agency ROI.
• In partnership with global/international team, leverage a central real-time data platform to generate insights, data, and analytics to predict trends and stakeholder views and needs, and consequently shape our strategies at the country level. 
• Lead and maintain stakeholder mapping efforts across the country and ensure strategic management of relationships between media and key stakeholders and supported of our narrative.
• Drive best practices sharing that deliver and inspire a shift to embrace failure and learning, and to become a predictive function which delivers meaningful and mutually beneficial impact for the patient communities we serve as well as for our business. 
• Collaborate with all relevant internal teams to amplify advocacy efforts and achieve business objectives. 
• Partnering with Corporate Communications and Corporate Affairs colleagues, ensure sound management of issues.
• Accountability for budget.
• Strategic counsel and best practice sharing across corporate comms, TA Comms and patient advocacy team, including, insights, measurement and execution learnings.
• Implementation of Objectives/Goals/Strategies/Measures framework, KPIs and Analytic& Insight measures to consistently monitor and predict and conduct performance management in alignment with International CA Strategy and Japan business objectives.

Education: 

• Bachelor’s degree or above

Experience: 

• 10+ years in External communications or brand and reputation communications   
• Media relation, media partnership shaping
• Corporate narrative and message shaping
• Social media content building 
• Understanding of HC systems in Japan 
• Understanding of pharmaceutical business and industry issues
• Contents creation to engage stakeholders such as social media, infographics, presentation materials and written stories.
• Crisis and issues management in expertise area 

Skills: 

• Leadership & influencing capability.   
• Proven ability to cultivate high performing teams - Team leadership and management.
• Provide direction, delegating and removing obstacles to get work done.
• High level strategic partnering skills with proven ability to engage and influence stakeholders at all levels both internal and external.
• Ability to prioritize & maximize resources.   
• Excellent people & communication skills,    
• Business and organizational awareness, enterprise perspective.   
• Exemplifies a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embraces iterative, measurable experimentation and action.  
• Excellent business level Japanese spoken and written and strong business level English 
• Strong business acumen

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:   https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf

Accessibility and Accommodation:

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

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