Brand Manager

REQ-10040818
2月 16, 2025
China

摘要

负责广阔市场对外合作项目鲲鹏项目四个肿瘤产品的品牌策略制定,重点关注乳腺癌领域凯丽隆相关的品牌推广工作

About the Role

负责广阔市场对外合作项目鲲鹏项目四个肿瘤产品的市场推广工作,包括且不限于:

1.结合数据分析、患者流/购买路径/习惯分析等市场洞察,制定肿瘤产品在广阔市场的品牌推广策略、产品关键信息、销售话术等

2.设计、审批及执行符合广阔市场学术需求的市场活动,并确保活动的有效执行和合规管理

3.赋能鲲鹏一线销售团队,包括制定培训计划、整理培训内容、开展疾病产品知识培训及日常答疑等

4.通过跨部门合作,整合中央市场部的学术资源

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

International
Innovative Medicines
China
Shanghai (Shanghai)
Marketing
Full time
正式
No

无障碍及便利 设 施

诺华 承 诺 与残障人士共事并 为 他 们 提供合理的便利 设 施。如果您由于健康状况或残障 在招聘 过 程的任何 环 节 需要合理便利 设 施 或者 为 了履行 职 位的基本 职 能 请发 送 电 子 邮 件至 [email protected] 告知您的需求和 联 系方式,并在 邮 件中附上您的 职 位申 请编 号。

A female Novartis scientist wearing a white lab coat and glasses, smiles in front of laboratory equipment.
REQ-10040818

Brand Manager

Apply to Job

Source URL: https://www.novartis.com.cn/careers/career-search/job/details/req-10040818-brand-manager-zh-cn

List of links present in page
  1. https://www.novartis.com/about/strategy/people-and-culture
  2. https://talentnetwork.novartis.com/network
  3. https://www.novartis.com/careers/benefits-rewards
  4. https://platform.moseeker.com/m/customize/page/novartis?job_number=REQ-10040818
  5. mailto:[email protected]
  6. https://platform.moseeker.com/m/customize/page/novartis?job_number=REQ-10040818