摘要
About the Role
Major accountabilities:
- Align with and localize global therapeutic area and brand strategies.
- Develop sales forecast with support from senior team.
- Integrate input from all functions into the Brand Plan and message development for each customer segment, including payers.
- Interact with all customer groups to make market observations and identify potential insights and market access issues.
- Support and contribute to market research activities.
- Segment customer groups by agreed criteria.
- Identify potential key tactical options within each component of the marketing mix.
- Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Novartis.
- Lead development and delivery of key promotional campaign materials from insights to review, production, and implementation.
- Lead the development of full-scale communication plans across the product life cycle.
- Lead pre-launch and launch campaigns and evaluate outcomes.
- Align cross-functional resources to the brand strategy.
- Manage effective agency partnerships.
- Monitor business performance and external environment via appropriate tools and take corrective action as required to meet business objectives.
- Accountable for BeSure approvals where applicable.
- Execute any relevant task assigned by the Portfolio Head to improve Novartis brands performance
Key performance indicators:
- Achievement of assigned projects timelines, objectives (SMART) & KPIs.
- Brand sales and market share vs. budget.
- Planning of therapeutic area tactical plan.
- Ensuring timely and compliant promotional material available to medical representatives.
- Innovation and quality of deliverables.
- Quality of input into brand strategy.
- Quality of input into the pre-launch, launch process, and post-marketing surveillance.
- Collaboration and interaction with internal stakeholders from relevant functions.
Work Experience:
- 5+ years of experience in marketing or brand management
- Launch experience
Education:
- Bachelor’s degree required.
- MBA/Post-graduate marketing qualification desirable.
Skills:
- Agility.
- Asset Management.
- Commercial Excellence.
- Cross-Functional Collaboration.
- Customer Orientation.
- Digital Marketing.
- Healthcare Sector Understanding.
- Influencing Skills.
- Marketing Strategy.
- Negotiation Skills.
- Operational Excellence.
- Priority Disease Areas Expertise.
- Product Lifecycle Management (Plm).
- Product Marketing.
- Product Strategy.
- Stakeholder Engagement.
- Stakeholder Management.
- Strategic Partnerships.
- Critical thinking and collaborative mindset.
- Data analysis and insight communication.
- Highly developed organizational skills.
- Strong verbal and written communication skills, maturity to deal with matters of confidentiality and sensitivity.
- Computer literate with advanced proficiency in desktop applications e.g. MS Word, MS PowerPoint, MS Excel, MS Outlook.
Languages :
- English.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
