摘要
•Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
About the Role
Key responsibilities:
~ Prepares the content for integrated brand teams and launch teams.
~ Responsible for the execution, monitoring, and analysis of agreed-upon tactical plans to ensure the growth of the brand(s).
~ Leads the development of promotional activities in accordance with internal SOPs and the Code of Conduct.
~ Monitors and controls brand budgets, forecasts, and expenses, and evaluates the product marketing mix to assess profitability and results.
~ Identifies market information and opportunities in the area through customer interactions
~ Executes core marketing activities as well as initiated regional marketing activities
~ Monitors product performance and the external environment using appropriate tools and taking corrective action if necessary to meet business objectives
~ Collaborates with Marketing and Medical teams to maximize activities: - Scouting Centers, KOLs, and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each within the assigned territory
Key Performance Indicators
• Local brand managers OR global/regional/local specialists in a sub-function within a specific marketing sub-function.
• Define product strategy in conjunction with local management and the global marketing department, and implement supporting tactical plans/projects.
Work Experience
- Bachelor’s degree
- Multicultural Experience
- Operations Management and Execution
- Project Management
- Advanced English
Skills
~Digital Marketing
~Marketing Strategy
~Product Strategy
~Asset Management
~Product Marketing
~Product Lifecycle Management (PLM)
~Understanding of the Healthcare Sector
~Expertise in Priority Disease Areas
~Commercial Excellence
~Operational Excellence
~Customer Focus
~Agility
~Influencing Skills
~Negotiation Skills
~Stakeholder Engagement
~Stakeholder Management
~Strategic Alliances
~Cross-Functional Collaboration
Benefits and rewards
Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Ajustes de accesibilidad
Novartis tiene el compromiso de trabajar y proporcionar adaptaciones razonables para personas con discapacidad. Si, debido a una condición médica o discapacidad, necesita una adaptación razonable para cualquier parte del proceso de contratación, o para des empeñar las funciones esenciales de un puesto, envíe un correo electrónico a [email protected] y permítanos conocer la naturaleza de su solicitud y su información de contacto. Incluya el número de posición en su mensaje.
