Senior Manager, Narrative Engagement and Activation

Major accountabilities:

• Support the development and execution of reputation engagement initiatives to activate the c corporate reputation framework and narrative, with a focus on must-win audiences and priority markets.
• Support the development and implementation of a multi-channel activation strategy of the new Novartis corporate reputation framework partnering across Corporate Affairs with a focus on must win audiences and markets both internally and externally  
• Proactively engage with stakeholders throughout the matrix to ensure understanding and embedding of the reputation framework, building partnership, and driving narrative coherence.
• Develop and deliver approaches for activating and steering leader voices as narrative strategic vehicle, partnering with People & Culture Communications, and executive comms colleagues.
• Manage the ongoing refresh and maintenance of narrative materials to ensure alignment with evolving strategies and messaging.
• Routinely benchmark corporate narrative activation, scan for best practices externally within and beyond industry, to generate ideas and opportunities for narrative activation and stakeholder engagement.
• Support the strategic visioning of quarterly webcasts in partnership with Corporate Affairs colleagues ensuring alignment and coherence with narrative activation plan.
• Stay up to date on the external environment for the enterprise and business, key topics and issues, and activate core narrative and key themes accordingly.
• Partnership with A&I to set and track the desired company reputational state and intent for priority audiences and markets, with strategic adjustment and tactical decision-making accordingly to meet defined outcomes. 
• Exemplify a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embrace iterative, measurable experimentation and action.  

Minimum Requirements:

• Bachelor’s degree in Communications or related field; advanced degree preferred.
• Extensive experience in communications within a matrixed environment with a strong record of tactical planning and execution.
• Demonstrated ability in developing messaging frameworks and communication plans to effectively convey messaging, content and frameworks to internal and external stakeholders.
• Informed view across industry topics, trends, and issues.
• Strategic mindset with the ability to ideate and deliver effective communications approaches to embed and align themes and messaging across sets of stakeholders with good audience insight and data fluency.
• Effective interpersonal and communication skills, with the ability to collaborate across teams and stakeholders, influencing within a matrix.
• Track record of influencing at a senior level and navigating complexity.
• Strong analytical skills with the ability to interpret data and insights to support decision-making.
• Adaptable and able to thrive in a fast-paced environment with evolving priorities.

Benefits and rewards: 

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: 

https://www.novartis.com/careers/benefits-rewards 

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and accommodation: 

Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to inclusion.switzerland@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.