摘要
About the Role
Major accountabilities:
• Build launch and pre-launch, early-stage product’s communication strategy of the responsible TA area to shape the environment for business success, improve patient access through media and various communication plans.
• Execution of external communications tactics based on deep understanding of market dynamics, communications trends, and audience insights
• Engage & integrate functional expertise including media relations, digital marketing, executive communications opportunity, patient & issues advocacy, and market & audience analytics to support key Brand and Therapeutic Area programs & activities
• Support relationships with key external stakeholders and influencers to foster a positive and transparent image for the Brand and Company
• Lead collaborative work with cross-functional business teams
• Issues management execution of the responsible TA
• Lead development of ongoing reporting demonstrating impact against business objectives
• Deliver executional excellence, while being fully consistent with the evolving legal, regulatory and compliance environment
• Work effectively and efficiently with public relations agencies
• Use analytics and insights to inform strategy and report outcomes.
• Monitor and evaluate performance to achieve and maintain best-in-class outcomes, while being fully compliant.
• Effectively manage budget and maximize agency ROI.
• Lead and maintain stakeholder mapping efforts across the country and ensure strategic management of relationships between media and audience are in line with business objectives.
• Collaboration within Corporate communications team for key milestones.
• Exemplifies a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embraces iterative, measurable experimentation and action.
• Implementation of Objectives/Goals/Strategies/Measures framework, KPIs and Analytic& Insight measures to consistently monitor and predict and conduct performance management in alignment with International CA Strategy and Japan business objectives.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
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