Manager, Product Brand Comms

Major accountabilities: 

· Build launch and pre-launch, early-stage product’s communication strategy of the

responsible TA area to shape the environment for business success, improve patient

access through media and various communication plans.

· Execution of external communications tactics based on deep understanding of market dynamics, communications trends, and audience insights

· Engage & integrate functional expertise including media relations, digital marketing, executive communications opportunity, patient & issues advocacy, and market & audience analytics to support key Brand and Therapeutic Area programs & activities

· Support relationships with key external stakeholders and influencers to foster a positive and transparent image for the Brand and Company

· Lead collaborative work with cross-functional business teams

· Issues management execution of the responsible TA

· Lead development of ongoing reporting demonstrating impact against business objectives

· Deliver executional excellence, while being fully consistent with the evolving legal, regulatory and compliance environment

· Work effectively and efficiently with public relations agencies

· Use analytics and insights to inform strategy and report outcomes.

· Monitor and evaluate performance to achieve and maintain best-in-class outcomes, while being fully compliant.

· Effectively manage budget and maximize agency ROI.

· Lead and maintain stakeholder mapping efforts across the country and ensure strategic management of relationships between media and audience are in line with business objectives.

· Collaboration within Corporate communications team for key milestones.

· Exemplifies a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embraces iterative, measurable experimentation and action.

· Implementation of Objectives/Goals/Strategies/Measures framework, KPIs and Analytic&Insight measures to consistently monitor and predict and conduct performance management in alignment with International CA Strategy and Japan business objectives.

Education:

Bachelor’s degree or above

Experience:

5+ years of experience in communications, public affairs, media relations or related l Critical thinking skills and collaborative mindset l Aptitude for analyzing audience & market data to inform communication thinking l Storytelling, writing and presentation skills l Strong project management skills l Ability to collaborate across diverse set of matrixed cross-functional partners and leaders l Ability to operate successfully in a highly ambiguous environment; be able to prioritize and maximize time and resources l Social media strategy and implementation within close partnership with businesses. l Media relations, stakeholder relations, l Management of agency partners and budget l Event management

Skills:

Excellent written and verbal communication skills including narrative writing, content development. l Excellent business level Japanese in speaking and writing, strong business level English. l Excellent people & communication skills l Business and organizational awareness, enterprise perspective.   l Creativity related to content and experience-building. l Strong interpersonal skills with ability to effectively interact with, counsel and coach P&O leadership. l Strong business acumen, analytical and critical thinking l Team approach + individual working style l Collaborative enterprise mindset with comfort in working in a matrix environment. l Ability to multi-task and manage complex issues into simple effective solutions.

l Understanding of healthcare industry landscape and culture trends l Provide direction and removing obstacles to get work done. l Ability to prioritize & maximize resources. l Crisis & agency management l Exemplifies a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embraces iterative, measurable experimentation and action. 

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:   https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf

Accessibility and Accommodation:

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.china@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

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